Friday, February 15, 2013

In Defense of The Dead Trees Version



Have you eliminated much of the paper media in your life?  I have.  No more daily New York Times, no more print version of the New Yorker, no more subscriptions to food magazines or shelter magazines or fashion magazines.  And far fewer books, having converted to reading from my iPad a couple of years ago in deference to all the traveling I do.

The result?  I read less.  I cook less.  I know less.  Sure, I am a product of my generation, raised on printed editions of everything.  But just as certain is the fact that I’m a modern woman, equipped with every gadget and considered a pretty savvy user of many things electronic.  And I don’t like what is happening to me as all things in my life go digital.

In the airport this morning I allowed myself to buy two magazines, Food and Wine and Elle Décor.  Oh, those gorgeous pictures!  Mmm, those dishes I wanted to cook!  And oh look, restaurant recommendations for cities I might want to visit, inspiration for rooms I might never live in but then again might, and ideas I would never have considered reading about if all I saw was a headline on my iPad.

Don’t get me wrong; I love the digital life, too.  I love to shop online and learn about so much online, I love the immediacy of communication and learning and watching and listening.   Music, video, TED, Facebook, Instagram – yup, I’m hooked.

I think it just might be time to acknowledge and celebrate the fact that there is just something different and desirable about printed media, from the flipping of pages to the serendipity, from the invitation of a glossy page to the ability to tell a story that resembles reality more closely that its back-lit version.

Running an online business that is dependent on a printed catalog,  I have tried for years to figure out if we could get rid of the damn catalog; it is time consuming and expensive to produce and can’t come close to showing all the beautiful work we carry.  But oh, the delight I hear about over and over again from customers about receiving the catalog in home, the anticipation of it and the possibilities it inspires.

I get it, I get it big time.  While waiting for a connecting flight, I’ve just signed up for print magazine subscriptions, not as many as I used to get, but more than the zero which currently come to my home.  I want that inspiration to read and look and explore.  How about you?

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